Client Background
The client is a European electronics distributor planning to launch a competitive smartwatch targeting young consumers aged 18-35. They sought our assistance in finding suitable manufacturers and providing a one-stop solution from product design to delivery.
Client Requirements
1. Product Features: The smartwatch needed to include basic functions such as activity tracking, health monitoring (e.g., heart rate, sleep), and message notifications.
2. Design: A fashionable and slim design to appeal to young consumers’ aesthetics.
3. Quality and Certification: The product had to meet international standards such as CE and RoHS certifications, with reliable performance.
4. Cost and Quantity: The unit cost had to be under $50, with an initial order quantity of 5,000 units.
5. Delivery Time: The client required bulk delivery within 60 days.
Service Process
1. Needs Analysis and Design Proposal
We conducted an in-depth discussion with the client regarding product features, design preferences, and target market needs. We then collaborated with R&D teams from multiple partner factories to create a customized smartwatch design proposal, including:
Product design sketches
Recommended feature configurations (e.g., Bluetooth connectivity, IP68 water resistance)
Packaging design and brand logo printing plans
2. Supplier Selection and Sample Confirmation
Based on the client’s requirements, we shortlisted three smartwatch manufacturers from our network of partners. We arranged factory visits and technical discussions. Samples were then produced and sent to the client for testing and confirmation. The client ultimately selected a manufacturer known for high-quality products and extensive experience in wearable device production.
3. Price Negotiation and Contract Signing
We assisted the client in conducting multiple rounds of price negotiations with the selected manufacturer, successfully reducing the unit cost to under $48. A procurement contract was signed, outlining the production timeline, delivery schedule, and quality inspection processes.
4. Production Monitoring and Quality Control
During production, we:
Assigned dedicated personnel to monitor production progress on-site, ensuring the order was completed as planned.
Arranged for a third-party inspection agency to conduct functionality tests and appearance checks on each batch, ensuring 100% product compliance.
Performed special packaging for some units based on the client’s requests.
5. Logistics Arrangement and Delivery
Once production was complete, we arranged international logistics via expedited air freight, ensuring the products were delivered to Europe within the client’s required timeline. We also assisted in export declarations and prepared all necessary international certification documents.
Final Results
1. Successful Product Launch: The client successfully introduced the customized smartwatch to their market, receiving positive feedback from their target audience.
2. Cost and Efficiency Optimization: With our assistance, the client reduced costs across design, production, and logistics by approximately 12% and achieved delivery 5 days ahead of schedule.
3. Long-Term Partnership: The client expressed strong satisfaction with our service and chose us again for future orders, further expanding our collaboration.
Conclusion
This case demonstrates how we leverage supply chain resources to provide end-to-end service, from product design to delivery. Whether it’s complex feature requirements or strict cost controls, we rely on our industry expertise and strong partnership network to deliver customized products that meet market demands, helping our clients achieve success.