Client Background
The client is an Indian home appliance brand specializing in mid-to-high-end kitchen appliances. They planned to launch an electric hand blender to meet the demand of local consumers for multifunctional, durable, and affordable kitchen tools.
Client Requirements
1. Product Features: The hand blender needed to support multiple functions, including whisking, blending cream, and making juices. It had to be easy to operate and stable in performance.
2. Design Requirements: A modern, minimalist design that appeals to Indian consumers, while being easy to clean and store.
3. Quality Certification: Compliance with local BIS certification and international standards like CE and RoHS.
4. Cost and Quantity: The unit price was required to be within $20, with an initial order quantity of 10,000 units.
5. Delivery Time: The production and delivery had to be completed within 70 days.
Service Process
1. Requirement Analysis and Product Design Proposal
We engaged in detailed discussions with the client to understand their needs for product functionality, appearance, and certification. Considering the Indian market, we recommended adding a two-speed control feature and a non-slip grip for better competitiveness. Based on this, we collaborated with multiple partner factories to create a preliminary product design for client approval.
2. Supplier Selection and Sample Development
We shortlisted three experienced appliance manufacturers from our factory network and coordinated sample production. Each factory produced samples based on the client’s specifications. The client selected a supplier with outstanding performance in quality, pricing, and service.
3. Price Negotiation and Contract Signing
Through multiple negotiation rounds, we successfully reduced the unit price to $19.5, meeting the client’s cost requirement. A procurement contract was signed, outlining the production schedule, quality standards, and delivery conditions.
4. Production Monitoring and Quality Control
During production, we deployed a dedicated team to oversee the process:
Material Inspection: Ensured that production materials complied with environmental and safety standards.
Production Progress Monitoring: Ensured the production proceeded as planned to avoid delays.
Quality Testing: Arranged for third-party testing agencies to perform functionality and safety tests, ensuring full compliance with BIS and CE standards.
5. Logistics Arrangement and Delivery
Once production was complete, we assisted the client with export clearance and arranged sea freight to India’s major ports. We also provided complete certification documents and translated user manuals for the client.
Final Results
1. Successful Product Launch: The client’s hand blender was successfully launched and well-received by consumers, achieving monthly sales of over 3,000 units.
2. Cost and Efficiency Optimization: With our service, the client reduced procurement costs by approximately 8% and completed delivery 5 days ahead of schedule.
3. Long-Term Partnership: Impressed by our service, the client increased future orders to 15,000 units.